Q. What is aromachology?

Aromachology studies the effect of aroma upon human psychology. Specific scents stimulate the olfactory pathways in the brain and can sub-consciously induce feelings of reassurance, confidence, relaxation, happiness and well-being, amongst other emotions. It is said to differ from Aromatherapy, which is associated with the use of essential oils to enhance wellbeing in a physical way however aromatherapy for mental health and wellbeing and quality of life in challenging circumstances forms the larger part of professional aromatherapy. 

Scientific evidence that such an association exists between aroma and emotional state is accumulating. Shirley Price Aromatherapy have incorporated this evidence into a range of products for use in the following applications:

- Hospital environments to reassure patients undertaking treatments – alleviate stress / depression
- Reduction of anxiety associated with flying, by introducing scents into aeroplane cabins
- Impregnation of bed linen with relaxing aromas to help induce sleep 
- Building confidence around the use of medical / personal products
- Reassurance of the efficacy of cleaning / hygiene products
- Reduction of perceived pain
- Complementing psychological counselling or treatments
- Customised fragrances – e.g. energising, confidence boosting 
- Environmental marketing – enforcing brand recognition, influencing purchasing behaviour in the retail sector for spas, hotels, supermarkets

 Healthcare environments value our solutions to reinforce the consumer and patient emotional well-being, by triggering feelings of confidence and reassurance where apprehension and anxiety are more normal.